Not only have H&M sales almost never declined, but the drop was bigger than analysts had expected.

In December, the group announced a four percent drop in fourth-quarter sales from the previous year, to 50.4 billion kronor (5.0 billion euros, $6.22 billion). 'It´s (been) one of the toughest years for H&M,' Joakim Bornold, an economist at the investment bank Nordnet told AFP, noting that the company´s stock price has fallen by 35 percent since January 2017. H&M is one of the most well-known brands in the world, with global brand consultancy Interbrand ranking it the 23rd best-known company worldwide in 2017 - ahead of Ikea and fashion luxury goods manufacturer Hermes.īut lately, H&M has struggled to lure shoppers into its 4,553 stores around the world and has been slow to develop its online offering.

It has collaborated with superstars like Beyonce and Madonna, and prestigious fashion houses including Sonia Rykiel, Lanvin and Kenzo have designed exclusive collections for the group. Owned by the Persson family dynasty, it has been listed on the Stockholm stock exchange since 1974. The fast-fashion group is one of Sweden's largest export brands and industrial heavyweights, alongside Ikea, Spotify, Electrolux and Volvo. Dove was accused of racism and later offered this apology.STOCKHOLM: A racism scandal at H&M is the latest indication of management problems at the Swedish clothing giant, once the darling of shoppers but now struggling to make the switch to e-commerce, analysts say. The advert shows a white woman changing her t-shirt and becoming a white woman who changes her t-shirt again and becomes an Asian woman. I take full responsibility and apologise to anyone we offended.'Īn advert for Dove body wash came under fire in 2017, forcing the company to pull the advert and apologise. 'Our team worked hard to create a light-hearted parody featuring a variety of characters that was meant to provide a few laughs. 'We received a lot feedback about the dating campaign parody we launched today and appreciate everyone who took the time to share their point of view,' Keith Belling, the founder and CEO of the company wrote. Pop Chips later pulled the ad and issued this apology. In 2012 Ashton Kutcher’s advert for Pop Chips got it so very wrong. In the ad, Kutcher is done up in brownface and parodies an Indian accent to play a Bollywood producer named Raj. King & meant absolutely no disrespect to him & others who fight for justice.

Racism h and m ad